About Francis Gouillart

Francis Gouillart is a co-founder and president of the Experience Co-Creation Partnership (ECC Partnership), a consulting firm built to implement co-creative management processes and organizational capabilities with corporate clients around the world. He also teaches in the Executive Education program at the Ross Business School at the University of Michigan.

Mr. Gouillart is co-author (with James Kelly) of the book “Transforming the Organization,” published by McGraw-Hill, which reached the top of Business Week’s best-seller list in 1995. He is also co-author (with Frederick Sturdivant) of the article “Spend a Day in the Life of Your Customers,” published by Harvard Business Review (January-February 1994). He also authored the popular “Stratégie pour une Entreprise Compétitive,” Editions Economica, Paris, which was named ‘Best Strategy Book of the Year’ by the French Association of Strategic Planners (AFPLANE) in 1989.

He is considered a leading authority on the topic of strategy, innovation, transformation, and capabilities-building and is a recognized speaker, professor and advisor on Experience Co-Creation, Blue Ocean Strategy, and Organization Transformation.

Mr. Gouillart and Venkat Ramaswamy are current working on their latest book, “The Alchemy of Co-Creation,” which will be published in fall 2010 by Simon & Schuster’s Free Press.

Mr. Gouillart received his MBA from the University of Chicago’s Graduate School of Business, and currently resides in Concord, Massachusetts.