Posts from the ‘market research’ Category

I am a consultant and teacher who logs hundreds of thousands of air miles each year to share the principles of co-creation worldwide. As the President and Co-founder of the Experience Co-Creation Partnership (ECCP), I work with a roster of global companies to implement co-creative, transformational programs and processes. I've also recently co-authored a new book on co-creation with Professor Venkat Ramaswamy that is slated for publication in the fall of 2010.

Co-creation is about connecting people’s brains. There is a method, a framework that can be taught conceptually and tools that can be implemented inside organizations. But at the heart of it is a personal transformation of people who suddenly see the world through a different lens. Consultants cannot tell those stories because of confidentiality. Academics are too removed from field work to have access to them. As if living at the intersection of these two worlds did not make me schizophrenic enough, I find myself of late developing a third, more humanistic streak: an urge to talk about the profoundly human aspect of co-creation. The stories I share in this blog are those of real people who have touched me in the somewhat random peregrinations of my global consulting and teaching career. Each of them embodies, in one form or other, the co-creation effect.